Product that is gaining rapid market acceptance


Problem:

Mankel LTD., a merchandising company, is the exclusive distributor of a product that is gaining rapid market acceptance. The company's revenues and expenses (in British pounds) for the last three months are given:

Mankel Ltd.
Comparative Income Statement
For the three months ended June 30

                        April      May     June
Sales in units    3,000    3,750    4,500

Sales in revenue       420,000    525,000    630,000
Cost of goods sold    168,000    210,000    252,000
Gross margin            252,000    315,000    378,000

Selling and Administrative expenses:

Shipping expense                   44,000      50,000     56,000
Advertising expense               70,000      70,000     70,000
Salaries and commissions     107,000    125,000    143,000
Insurance expense                  9,000        9,000       9,000
Depreciation expense             42,000      42,000      42,000

Total selling and administrative 272,000    296,000    320,000
Expenses
Net operating income (loss)    (20,000)    19,000    58,000

1. I need to identify each of the company's expenses (including cost of goods sold) as variable, fixed, or mixed.

2. Using a high-low method, separate each mixed expense into variable and fixed elements. State the cost formula for each mixed expense.

3. Redo the company's income statement at the 4,500 unit level of activity using the contribution format.

Solution Preview :

Prepared by a verified Expert
Marketing Management: Product that is gaining rapid market acceptance
Reference No:- TGS02031518

Now Priced at $25 (50% Discount)

Recommended (96%)

Rated (4.8/5)