QuickBooks Software is the product selected for questions.
Problem 1) Identify the type of product/service (convenience, shopping, specialty, unsought), and explain what marketing considerations need to be made for your product/service based on this product classification.
Problem 2) Determine the most important decisions you will make in developing your product/service compared to your competition (product attributes, branding, packaging, labeling, product support services).
Problem 3) Explain how this supports your marketing strategy.