Problem:
Given that ITO is just one of many outsourcing firms in the United States, and also competes with many off-shore outsourcing firms, discuss with the rest of the marketing team how you would position it in relation to its competitors and how you would get your target market to take notice of ITO.
What kind of image would you develop for ITO, in terms of product, price, place and promotion? What is ITO Company's value proposition? What are the challenges for ITO and what are their opportunities? (If you have experience with an outsourcing firm share with the other students how that firm positions itself compared to its competitors.)