Question 1:
You work as an Assistant in the Product Planning Division of Gillette Co Ltd. You have been asked by your Manager to write a report, using examples from the company’s product range, in which you should:
i. Determine FIVE reasons why it is significant for the firm to introduce new products.
ii. Illustrate the phases of the process which Gillette Co. Ltd must adopt when developing and launching a new product.
iii. Assess how the company’s three core business areas deliver customer value and business success.
Question 2:
(a) Illustrate the term Market research.
(b) Highlight its significance and how it can be used to deal with competitors on the market.
Question 3:
You have been hired as the Marketing Manager of L’Oreal Cosmetics in Mauritius.
i) Using instances from your business, describe the channels which may be employed by your business to reach your target consumers.
ii) Do you think personal selling is more effective in sale of cosmetics? If so, why?
Question 4:
Illustrate and explain TWO elements of the Marketing Mix and discuss and describe how each one would affect marketing decisions for a sportswear manufacturer. Use instances to exemplify your answer.
Question 5:
You work as a Marketing Executive for a fast food retailer. Advise the Managing Director on what are the steps and considerations in devising proper marketing plan for the business.