Product p of the 4ps for a service, Business Management

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Product p of the 4ps for a service

Assess how a marketer would approach the Product P of the 4Ps for a service it wants to add to its existing product lineup. For example, Best Buy adding The Greek Squad or Sam's Club adding automotive service centers.

From the e-activity, predict which products will be a hit and which product will be a flop. Privde a ratoinale for your selections. (USA Today Website. Article titled "Trend Alert: 10 New Products to watch for in 2012" dated January 11, 2012.

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Business Management: Product p of the 4ps for a service

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