Problem: Using any product or service can you find examples of how it's being promoted using at least three of the following sources
a. Print
b. Television
c. Radio
d. Internet
e. Point of purchase
f. Direct mail
g. Telemarketing
h. Publicity
Can you identify the promotional message(s) and provide a detailed description of how this message(s) is being conveyed via the selected sources?
Can you then analyze how the message(s) positions the product or service to appeal to its target audience?
Then can you identify where the product or service is in its product life cycle and describe how this life cycle stage affects the pricing strategy?