Veggie Van (Food Track)
Create the broad marketing strategy for a food truck that offers vegetarian and vegan food options, do this by completing the following:
- Product Life Cycle. Identify the product's stage in its product life cycle using evidence from secondary data.
- Marketing Strategy Identification. Identify an appropriate marketing strategy for the product's stage in its product life cycle using evidence from secondary data.
- Marketing Strategy Actions. List and explain specific marketing actions appropriate for the selected marketing strategy.
- Measuring Performance. Describe metrics for measuring the success of marketing actions.
Any references need to be in APA format.