Global marketing
1. Discuss the key differences among the comparative advantage theory, the product life cycle theory and the transaction cost theory.
2. Demonstrate your local currency fluctuations against the US Dollar and national export-import value (in the US Dollar) of your country for the last five years (at least) in the forms of tables and figures. Explain the relationship between currency fluctuation, and export and import value of your country, and draw managerial conclusions.
3. Use the “country risk assessment criteria” table, and assess the political and legal risks of your country from an international marketer’s viewpoint.
4. Why is Hofstede’s cultural classification scheme important in designing the international marketing mix elements?
5. Although the online consumer surveys are popular nowadays, it has been criticised widely. Discuss the major challenges of the online consumer surveys in market size assessment from an international marketer’s viewpoint.