Product life-cycle stages
Problem:
What are two examples of products that you think are currently in each of the product life-cycle stages? Consider services as well as physical goods. Justify why you chose that product or service for that life-cycle stage.
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Explain the way pricing strategy changes over the course of the four stages of the product (category) life cycle:
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What are two examples of products that you think are currently in each of the product life-cycle stages?
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Describe how the marketing strategy will change as the product/service moves through its 'life cycle.'
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