Assignment:
Product: CVS Pharmacy Generic Adrenaclick - Impax Laboratories (IPXL)
Please watched and read the following links, then write three pages message strategy about the product!!
Useful Links:
VIDEO ABOUT IT: https://www.youtube.com/watch?v=TzKWOddEcRQ
• Whats an EPIPEN: https://www.epipen.com/about-epipen/what-is-epinephrine
• https://www.cvs.com/content/epipen-alternative
• https://mentalfloss.com/article/90900/cvs-now-sells-epipen-alternative-little-10
• https://arstechnica.com/science/2017/01/cvs-just-announced-a-super-cheap-generic-alternative-to-epipen/
• https://cvshealth.com/newsroom/press-releases/cvs-health-offers-patients-lowest-cash-price-market-generic-epinephrine-auto
• https://theoutline.com/post/887/cvs-is-selling-a-super-cheap-epipen-alternative-but-will-people-buy-it
It should include three parts in the paper:
• Key consumer and brand relationship insights
• Message direction, design and execution
• Strategic consistency