"Product and Service Offerings; developing and branding new offerings" Please respond to the following:
- From the e-Activity, (Use the Internet to familiarize yourself with a health care provider that provides both products and services. Be prepared to discuss) determine the best way for the health care provider to distinguish and differentiate its product offerings from those of its competitors. Provide specific examples to support your response.
- Describe a novel product or service (please be as creative as you like) and briefly discuss a brand management strategy. Discuss the steps in the development process and identify the step that may pose a major challenge. Provide specific examples to support your response.