The student is required to prepare 4-5 page research plan to support introducing the Product and Service for Your "marketing Plan" to the US market. In addition to stating your marketing objective, the student is required to:
1. Identify the marketing segment for the product and explain why this segment was selected;
2. Discuss the target market and why these customers will be targeted;
Conduct a SWOT(strenghts, weakness, opportunities and threats) analysis for the company;
3. Discuss the target market and why these customers will be targted
4. DEscribe the market position for your product and service.
Support your recommendation with at least 2 reference sources that discuss the nature of the prodcut use of market research methods related to the product, or considerations in conducting research, and cite your references using APA style.