Solved: Proctor-gamble and wella-sucess of the deal, Finance Basics

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Proctor-gamble and wella-sucess of the deal

PROCTOR & GAMBLE AND WELLA AG

Question 1: Discuss measurements that management planned to use to measure success of the deal.

Question 2: How can you determine whether or not the anticipated benefits were realized?

Question 3: The behavior of the stock of both companies after the deal was announced.

- Why the acquiring company's stock rose or fell after the dea was announced?

- Why the acquired company's stock rose or fell after the deal was announced?

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Finance Basics: Proctor-gamble and wella-sucess of the deal

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Finance Basics: Proctor-gamble and wella-sucess of the deal

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