Process of marketing management


Assignment:

Q1. What is marketing? Explain the role of marketing research in the process of marketing management.

Q2. Give some examples of products that have failed.

Q3. Why are philosophies important to decision makers? What is the marketing concept?

Q4. What is strategy, and why is marketing research important to strategy makers?

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Research: Process of marketing management
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