Assignment task: Make a list of all the resources that your company owns, controls, or has access to. That includes assets, capabilities, competencies, organizational processes, firm attributes, information, knowledge, etc. Be specific to your company.
Choose the five most important resources. Enter one in each of the boxes in the top row of the table below.
Process a VRIO analysis on each resource by answering the questions in the table below about each resource. Refer to other course materials about RBV and VRIO to help you decide, if you need to.
Remember that whenever you get a "No" answer, stop! That's the end of the analysis for that resource.
Fill out your answers in the table below. Briefly explain each yes or no answer.
In the bottom row, use the descriptors in the orange and red rectangles above, from "competitive disadvantage" all the way through to "sustained competitive advantage."
Company Name: TUPPERWARE BRANDS CORP.
Resource:
- Is it Valuable?
- Is it Rare?
- Is it costly to Imitate?
- Is the company organized to take advantage of the resource?
- How does the VRIO analysis classify this resource?