Procedural switching costsinvolve lost time and


Provide examples of each from

1. Procedural switching costs—involve lost time and effort.

2. Financial switching costs—consist of the total economic resources that must be spent or invested as a consumer learns how to obtain value from a new product choice.

3. Relational switching costs—refer to the emotional and psychological consequences of changing from one brand/retailer/service provider to another.

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Operation Management: Procedural switching costsinvolve lost time and
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