problemdefine product mix explain the factors, Project Management

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problemdefine product mix explain the factors

Problem

Define Product mix. Explain the factors determine the decisions of the Product mix.

Factors:

Expansion of Product mix
Contraction of Product mix
Alteration of existing products
Positioning the product
Trading up and trading down
Differentiating products and segmenting markets

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Project Management: problemdefine product mix explain the factors

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