Problem related to promotional spending
Problem: While pharmaceutical manufacturers' promotional spending has greatly increased since the 1990s, promotional spending as a percentage of sales has held relatively steady between 10 and 12 percent. O True O False
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Design for the company an appropriate promotional campaign for this product based upon your described target market.
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While pharmaceutical manufacturers' promotional spending has greatly increased since the 1990s, promotional spending as a percentage of sales
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Describe the new product. Would you keep that same brand name or use a new one? Why? Would it be similar to or different from the existing drink?
A major concern for many physicians is the belief that marketing "creates" needs. Explain the complexity of this issue.
Question: How has Trek's interest in the environmental impact of its business influenced its organizational buying process?
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