Problem related to market segmentation


Assignment Instructions: Enter your posting by accessing the assignments tab. Select the unit journal Dropbox, scroll down, and you will see a textbox for your posting. Step 1: Select one of the following products for this assignment for the fictional company Proserve Corp. A new cool mist humidifier reduces dry air and serves as an air freshener. The scents come in mint, apple, spice, and cinnamon. A new toothbrush dispenses toothpaste automatically onto the toothbrush with a small button on the handle. The toothpaste comes in various flavors, including cinnamon, peppermint, spearmint, and bubble gum. A new wireless headphone and microphone that fits in your palm and has superior output and volume. A new foldable chair that can be carried in one hand weighs 1.5 lbs. and holds up to 300 lbs. A new transcription tool with 98% accuracy. Step 2: How would you segment the market for your selected choice? Consider market segmentation variables like demographics, geographics, psychographics, or behavior segmentation. Step 3: Using secondary sources like Statista, determine your chosen product's market size and competitors.

Request for Solution File

Ask an Expert for Answer!!
Marketing Management: Problem related to market segmentation
Reference No:- TGS03282826

Expected delivery within 24 Hours