Assignment task:
You have been hired as the Vice President of Marketing and Community Relations for a privately held mid-size company that makes health care equipment.
In college, you focused on Corporate Social Responsibility as part of your studies. The CEO has been asked by his board of directors to make a presentation to them about what the company could do in this area. They are interested in learning what other companies are doing. He has asked you to put together a briefing. He would like you to write him an e-mail with your ideas on what he can present.
You are excited about this assignment because you feel the company could do important things for the community. You have done your research on what other companies are doing, and you want to give him a good concise overview of some best practices.
You know your CEO likes his information in a quick readable format, so you plan to email him one-page with the information he can use to create his presentation. What should you mention in email?