Problem regarding the marketing title


Question: Many years ago, Gillette would give away razors but add a high mark-up on the blades required for the razors. Accordingly, this tactic is often called 'razor/blade' pricing. The "marketing" title, which covers all similar tactics is what? Group of answer choices add-on product pricing product bundle pricing product line pricing captive-product pricing

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Marketing Management: Problem regarding the marketing title
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