Assignment Purpose: The purpose of this assignment is to research someone with exceptional OR terrible personal branding. You may choose a celebrity, fictional character, politician, leader, or anyone of influence. In your 1-2 page paper, reflect on the following: Define personal branding. Consider the elements that contribute to someone's personal brand, such as your values, skills, passions, and how you present yourself to the world. Reflect on how your understanding of personal branding has evolved over time. Describe your chosen person's personal brand. How did they build their brand? Is their branding exceptional or terrible? How so? Reflect on whether their actions, values, and communication align cohesively to create a consistent and authentic representation of themselves. How has their personal brand evolved over time? How could they improve their personal brand? How might understanding personal branding help you in the future?