Problem on sunk cost


Problem: A local restaurateur whose business had been profitable for many years recently purchased a liquor license, giving her a legal right to sell beer, wine and spirits at the restaurant. The license cost $75,000. While the license is transferable, only $65,000 is refundable if the owner chooses not to use it. After selling alcoholic beverages for about a year, the owner realized she was losing dinner customers and that her formerly profitable restaurant was becoming a noisy, unprofitable bar. Subsequently, she spent $6000 on advertisements in local newspapers and magazines offering to sell the license for $70,000. After a long wait, she received one offer to purchase the license for $66,000. Would you recommend she accept the $66,000 offer? Why or why not? Explain.

Solution Preview :

Prepared by a verified Expert
Microeconomics: Problem on sunk cost
Reference No:- TGS01748618

Now Priced at $20 (50% Discount)

Recommended (96%)

Rated (4.8/5)