Problem on product development process


Early in the product development process, the Onyx Company compiles a pool of new product ideas. A group of people meets to evaluate the proposed new product ideas quickly and inexpensively in order to select those products that warrant further investigation. Onyx provides a list of criteria that the group uses to evaluate each product idea. Ideas that make it through this process are translated into product concepts. Select the answer choice that correctly identifies the process Onyx used and the group that conducts the process. Process Members of the group concept testing Onyx's product development team concept testing customer focus groups screening Onyx's product development team screening customer focus groups


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