Problem on intrapreneurial versus entrepreneurial approach


Assignment:

Consider the following scenario:

Develop a written proposal outlining a specific product or service idea you have for Triangle Solutions. Triangle's company type and product area have been left unspecified in order to allow you creativity in invention of your own product ideas and exploration of areas of interest in the market. You may not use the same area or idea used in previous assignments.

Part 1: Proposal

Your professional proposal should describe a new product idea in detail, giving brief consideration to the feasibility of the following categories:

- the industry
- market size
- team requirements
- scalability of product
- financials (whether or not the product can be sold for more than it costs to make a potential profit)

Your product idea must pass feasibility tests for it to be a viable product idea. Future class assignments will further investigate each of these areas in greater depth and will build from the information you identify and deliver within this assignment.

Part 2: Subsidiary Company

Then, provide the strategy to be employed to get ideas implemented internally, or describe the reasons why a product idea should be spun off into a new subsidiary company owned by Triangle Solutions. Important aspects of this outline are as follows:

- The practical definition of the multidisciplinary team that the product idea requires describing the different types of team members needed and their respective skill sets where one would find them for an intrapreneurial versus entrepreneurial approach.

Make sure that all reference are done in APA style.

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Marketing Management: Problem on intrapreneurial versus entrepreneurial approach
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