Assignment task:
Ben is marketing a line of athletic wear. Kay and Ana work in product placement, while Jen and Al are in charge of print ads. Kay and Jen work well together and attend the same yoga class. Al is a loner, but excellent at making deadlines. What should Ben do? Select answer from the options below Ben should use the existing formal structure only until the social network analysis is complete. Ben should use the existing formal structure and assign work for the new project just as he did for previous campaigns. There is no use in changing something that is working. Ben should use Kay and Jen's interest in athletics and good working relationship to bolster the existing formal structure by having them work together on this project. Ben should use division of labor to modify the existing formal structure by promoting Jen over Fred since, as an athlete, she is more likely to do a better job marketing performance wear.