Problem:
Give an example of a health behavior. There are five different health communication paths described in your reading. For each of them rank most effective to least effective based on what you know about your particular audience. Here is the text book information: Generally speaking, the most effective communication sources are those that are viewed as trustworthy and as having expertise in the relevant behavioral domain (Eagley and Chaiken, 1993). In some cases, however, the similarity of the source with the audience is critical. For example, Bandura (1997) identified four sources for the development of self-efficacy beliefs: enactive mastery experiences, vicarious learning, persuasion, and one's own physiological and affective states. Particularly in the case of vicarious learning (i.e., learning through seeing others perform or attempt to perform the behavior in question), the selection of the other (or "model") is critical. The more one can "identify" with the model (i.e., see the model as similar to one's self), the more one is likely to view the model's attainments as diagnostic of one's own capabilities. Although a complete discussion of vicarious learning and modeling is beyond the scope of this chapter, our previous discussion shows that, in order to maximize the potential impact of a given message, the selection of a communication source is a complex process involving knowledge of the audience and of the health behavior change message. Need Assignment Help?