Assignment Task 1:
Complete the questionnaire in regards to the site you will be building for this class. This can be for a fictional business, for a real business of which you have a connection (a family member or friend's business), or it can even be a portfolio site for yourself. This should be an original site; no redesigns! Complete the questionnaire within the Word document above or you can place it in Google Docs, whichever your prefer.
Website Discovery Questionnaire:
Please fill out the form below to the best of your ability. If there are questions or areas that you feel don't pertain to your project, please enter N/A. If you're unsure how to answer the question, please enter a (?).
A. Contact Details:
Company Name
Company tagline or overall subject matter
B. Organizational Background:
1. What is unique about your business?
2. What do you sell/promote?
3. Describe the marketing strategy of your business.
4. Why are these best strategies?
5. Describe your company in four words.
6. Why do people want or need your products or services?
7. What do you want them to think?
8. Who are your best customers (not by company names, but by type of business or customer profile)?
C. Website Goals and Objectives:
1. What is your primary reason for having a website?
Select all that apply or provide feedback
a. Entertainment
b. Increase public awareness of company name, brand or identity
c. Reduce customer service calls
d. Increase prospective customer base
e. Sell products directly over the Internet with credit card
f. Promote products and/or services
g. Increase sales
h. Improve internal communications
i. Gather data
j. Make product/service information available to customers and/or distributors
k. Other (please describe)
2. What is the first key message every visitor should take away when visiting your site?
3. What will determine your website's success?
4. Is there any "Call to Action" we want people to be aware of before they leave the site (download a file, sign up for a newsletter, buy something, book an appointment?)
5. Are there any special offers? How will we encourage the visitor to take that action?
D. Target Audience:
1) What audience are you targeting with your website? (age, gender, interests, income, occupation, education, etc.)
2) Is your audience internal or external?
3) Is your audience local, national or international?
4) What type of computer and which browser will your user most likely use?
5) Where will they access your site?
6) What is their level of computer experience?
7) Who would you like your visitors to be?
8) What do you want site visitors to be able to do when they come to your site?
9. Any special needs of these visitors? (Eyesight, language, mobility, reading level, blind, poor vision)
10. Predominant language spoken:
11. If you were one of your potential site visitors, why would you visit your site?
12. What would you like your visitors to gain from visiting your site?
13. What do you want them to think?
14. Are there any "secondary audiences" for your site? (Job seekers? Board Members?)
15. How technically savvy is your average visitor?
16. How often is your typical visitor online and what do they generally use the Web for?
17. Describe the path your typical user will take on your site? What will they look for first?
18. How will your users find you? What keywords would someone type into a search engine to find you?
E. Content and Functionality (Section E: Think of this as if you were to continue developing this site beyond this course)
1. Have you developed a content strategy or content outline for the site?
2. How often will the website need to be updated?
a. Daily
b. Weekly
c. Monthly
d. Quarterly
e. Annually
3. What content do you want on your website, either now or in the future?
a. Home
b. "About Us" Company Profile
c. Contact Us
d. Map and/or location finder
e. List of products or services
f. Client list
g. User guidelines
h. Catalog, including details
i. Ability to place orders
j. Ability to make payments
k. Ability to book reservations, appointments
l. Calendar
m. Guestbook
n. Photo Gallery
o. Partners/Alliances
p. Event Registration Form
q. Site map
r. Business information
s. Testimonials
t. Case Studies
u. Project Portfolio
v. Articles
w. Contact Details
x. Inquiry forms/e-mails
y. Mailing list subscription form
z. Email list subscription form
aa. News
bb. Newsletter subscription
cc. Press clippings, press releases
dd. What's new on the site
ee. Interactive forms
ff. Search option within site
gg. Downloadable forms (PDF)
hh. Links to other sites
ii. E-books
jj. Blog
kk. Other
F. Design
1. Will the website reinforce an existing branding or marketing strategy?
2. Are there any adjectives that describe the look you are interested in?
3. Does your organization have a branding guidelines manual?
4. Is there a preferred color palette that should be adhered to?
5. Do you have an existing logo? If so, please attach in .ai, eps, .jpg or .gif formats (all that you have)
6. Do you have a preferred font for headings?
G. Competitor Information, Sites liked and disliked
1. Who are your competitors/similar organizations? Please list 3-5 site names and web addresses.
2. What do you have/offer that your competition doesn't.
3. Why should customers choose your products or services over others?
4. Strengths of organization?
5. Weaknesses?
6. Are there any websites that you particularly like or would like to emulate in some way?
a. Please list 3-5 web addresses and note what you like about them.
H. Timeline and Site Constraints
1. Have you previously been involved in website planning or design?
2. Is there a deadline we are trying to meet?
3. Are there any specific legal concerns?
4. Technical or design constraints?
Assignment Task 2:
You are the client. You have now completed the website discovery questionnaire for the web designer and the next step is to provide the content for at least three (3) pages (one of those pages will be the home page).
Search the Web or create content, whichever you prefer, or do a combination of both. The content must fulfill the needs of the website discovery questionnaire. For example, if you own a bed and breakfast and have requested a page to advertise the rooms; you will need to provide content describing the rooms, prices, and pictures of the rooms.
Be aware that content consists of text, images, movies, etc. Images do not need to be optimized at this point.
Since this is a website for educational purposes, you may copy and paste content off the Web. You will indicate in the footer when you code the site that the site is for educational purposes only. (It is important that you understand why you may do this for this assignment and may not do this for a real website!)
Note: Your site must contain a form, so make sure you have content for a form. You MUST include the form fields you will be using.
Assignment Requirements:
1. Create a Word Doc that contains all the content. There should be a clear indicator between where one content block ends and another content block begins. Perhaps use something like __________ below each content block.
2. Make sure your name and the type of website you are creating is at the top of the document.
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