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Problem addressing using a probability sample

Question 1. Which problem would best be addressed using a probability sample? Why? What type of sample would you suggest and why?

Question 2. Which problem would you address using a nonprobability sample? What type of sample would you use and why? What can you gain by such an effort?

Problems:

Will the restaurant be successful?
How should the restaurant be designed?
What should be the average price of entrees?
What is the optimum location?
What are the best promotional media?

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Marketing Management: Problem addressing using a probability sample

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