Problem: According to Jones et al. (2009), Petty and Briñol (2008), and Walther et al. (2011), peripheral route processing: Need Assignment Help? Multiple Choice promptly occurs when interested people focus on arguments. occurs when people remain immune to incidental cues, such as a speaker's perceived trustworthiness. slowly builds implicit attitudes through repeated associations between an attitude and an emotion. takes place when motivated people think about an issue.