Problem 1:
What role does copy play in a campaign? Why copy has to be written with great knowledge and skill.
- All relevant points required to be addressed from Unit 6 completely
Problem 2:
Describe why Best possible execution of a campaign is as important as the creative and media work.
- Defining Why Advertise
- Detailed explanation on ‘Elements of advertising execution'
Problem 3:
Describe why advertising objectives ought to be set up clearly at the outset. Why is it difficult to calculate the return on investment of an advertising campaign?
- Detailed explanation on setting advertising objective