problem 1many surveys have been carried out over, Management Theories

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problem 1many surveys have been carried out over

Problem 1

Many surveys have been carried out over recent years to try to evaluate why customers are lost. While the answers may vary by customer and organisation, survey after survey highlights similar reasons and trends. So the big question remains which is, why are customers lost?

Problem 2

(a) Many businesses spend about 75 per cent of their marketing budget in search for more new customers. The cost of this marketing mistake is a negative effect on profits. Why is it a marketing mistake?

(b) Give examples of Good Service and examples of Bad Service?

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