probelm 1a outline the ways in which the step, Marketing Management

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probelm 1a outline the ways in which the step

Probelm 1:

(a) Outline the ways in which the STEP factors would affect the marketing function of a new brewery in Mauritius.

(b) List and show the important elements of a company's microenvironment.

Probelm 2:

(a) Analyse the consumer buying decision making process in different buying situations relating to their involvement in the purchase and their perceived differences among brands.

(b) Explain the stages in the adoption process.

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