Project description:
This project is for my Promotional marketing course, you should find a print advertisement from a magazine or a newspaper or other print media (and attach it to the paper). Try to find one that is interesting and good.
Then analyze the advertisement and write about its message theme, leverage point, appeal, attributes-benefits-personal values, and visual /verbal elements, taglines, executional framework, message strategy, etc.
The paper should be two pages long. It has to be typed and should be of a professional quality.
You have to write about the following of your chosen print advertisement:
1. Message theme
2. Leverage point (attribute-benefit-personal value)
3. Appeal
4. Executional framework
5. Tag line
6. Message strategy (cognitive, affective, conative and their sub-categories) and any useful and interesting information