Principles of the crisis and emergency risk communication
Question: Describe the principles of the Crisis and Emergency Risk Communication (CERC) Model. Relate the CERC principles to the stages of a crisis by discussing how the CERC principles can have an impact during the Chronic stage of a crisis.
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Analyze the orientation of marketing from domestic to global strategies;Respond to the different elements, values, and cultures in different countries.
Describe the principles of the Crisis and Emergency Risk Communication (CERC) Model.
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