Assignment:
Q1. Identify four principles of perceptual organization and describe why marketers need to know about them.
Q2. Discuss how source identification and message comprehension affect consumers’ comprehension of a stimulus.
Q3. What are some ways that companies can use marketingmix elements such as brand names and symbols to affect consumer inferences?
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.