Events in Britain, whether for business or pleasure, are worth an estimated £36 billion and the UK has a reputation globally for being world leaders in creating and staging events of all types and sizes. There has never been a more significant time for the events industry and the Britain for Events campaign is a celebration of the knowledge and skills of those that host, produce and manage events across the UK. (www.britainforevents.co.uk)
Members of the Events Industry Forum and the Business Visits & Events Partnership have set themselves two strategic aims for the industry:
• To promote Britain as a leading global destination for business, cultural, leisure and sports events building on the established creative and logistical expertise of the industry
• To increase the UK slice of the world market share of international events and deliver long term jobs from multiple disciplines located across key regions in the UK and deliver a greater share to the country’s GDP
Tasks:
1. Outline the principal factors currently influencing the events industry. You should consider political, economic, social and technological issues in your answer.
2. Based on your findings:
a. produce an analysis of the industry’s position within the UK.
b. describe the operational issues facing the sector
c. describe the likely impact the predicted growth of the events industry will have on the UK.
3. Given the industry’s current position, are the ‘Event Industry Forum’ and the ‘Business Visits & Events Partnership’ likely to meet their current aims? You must support your answer with reasoned arguments.