For NetFlix, identify the following:
Industry Perspective
-Market overview (size of industry, usually in dollars)
-Market trends (five year time line of industry sales/revenue)
-Competitive environment (relative size of each participant in the industry Business Description
-The competitive advantage the company is currently pursuing (cost leader, differentiation, speed, focus, or combination)
-Products/services offered
-Level of technology organization is employing (state-of-the-art, fast follower)
-Market organization is serving (demographics, income, age)
-Distribution of products/services
-Procedure and location of manufacturing products
-If service provider, location of conducting business
You should only use primary and secondary sources. Primary sources are scholarly articles that study a specific discipline or area of business or information, reports, memorada, etc. from the company you select to complete your project. Secondary sources could be periodical articles from industry publication such as Forbes, AdWeek, IB Times, etc. Paper should follow proper APA style and citation guidelines. There is no length requirement only that each item be addressed.