Purchase Motives – Product/Service
Primary (incipient) Buying Motives – the strong reasons to buy categories of products or services Secondary (selective) Buying Motives – the reasons for selection of a particular brand Patronage Motives – Store (the reasons a consumer chooses to shop at a certain store)
Location convenience
Transaction speed and convenience
Merchandise assortment and accessibility
Price
Services offered
Ambiance
Personnel
Other patrons
List the reasons, in priority order, for shopping at your primary supermarket.