Question 1) What is the primary difference between a contest and a sweepstakes? Provide an example of each.
Question 2) What are two advantages and two disadvantages of trade allowances?
Question 3) A critic has called one of your company's ads deceptive. Your advertising agency says it is only puffery. What is the difference between deception and puffery and how are these two concepts addressed by regulations?
Question 4) Identify and explain the typical steps in an FTC investigation sequence from the initial complaint to a decision that is appealed to the U.S. Supreme Court.
Question 5) An advertising manager wants to use a test market. What can be assessed using a test market, and how would a test market be used to assess each of these? .
Question 6) What are the three major categories of message evaluation? Explain in detail how you would use each category.