Primary and secondary stakeholder groups


Assignment:

Social Performance of Organizations
Rresearch one (1) of the following organizations:

 Facebook (FB)
 Verizon (VZ)
 Wells Fargo & Company (WFC)
 General Motors (GM)

Write a four (4) to six (6) page paper in which you:

1. Provide a brief overview of the organization. Include a description of the nature and types of
products or service of your chosen organization.

Clarification/Guidelines:

Describe the nature, structure and types of services of your organization by using popular business media
to profile/characterize its business, e.g., WSJ, Forbes, NYTimes, Yahoo Finance, etc.

2. Identify two (2) key factors in the organization's external environment that can affect its success.
Provide explanation to support the rationale.
Clarifications/Guidelines:

Describe each of the factors in the external environment and then provide a rationale that can affect its success - factors working in favor of the organization/ factors working against the organization's favor.

3. Suggest four (4) ways in which the primary stakeholders can influence the organization's
financial performance. Provide support for the response.

Clarifications/Guidelines:

Consider Exhibit 1.B (located in Chap 1). in the text which lists the primary stakeholders and their
respective interests

4. Specify one (1) controversial corporate social responsibility concern associated with your
selected organization.

Clarifications/Guidelines:
From a thorough perspective, it's best to consider two or three concerns and choose the one you believe is
most controversial and provide your rationale

5. Use at least four (4) quality references. Note: Wikipedia and other Websites do not qualify as
academic resources.

Clarifications/Guidelines:

From a thorough perspective, provide more than four (4) quality references.Your assignment must follow these formatting requirements:

Using MS Word, be typed, double-spaced, using Times New Roman font (size 12), with one-inch margins
on all sides; citations and references must follow APA or school-specific format. Check with your
professor for any additional instructions.

Include a cover page containing the title of the assignment, the student's name, the professor's name, the
course title, and the date. The cover page and the reference page are not included in the required
assignment page length.

Upload your work through GRAMMARLY, make any necessary revisions before submitting your final paper.
The specific course learning outcomes associated with this assignment are:

Analyze the relationship between business and society, and the ways in which they are part of an
interactive system.

Recommend ways stakeholders can influence the destiny of both business and society.

Analyze the various primary and secondary stakeholder groups, their roles, and relationships.

Analyze the multiple environments of an organization.

Compare and contrast the concepts of corporate social responsibility, citizenship, and global citizenship.

Analyze ways ethical challenges affect the multiple functions of business.

Use technology and information resources to research issues in business and society.

Write clearly and concisely about business and society using proper writing mechanics.

 


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