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Pricing is controlled by the manufacturer or producer of

Pricing is controlled by the manufacturer or producer of the product or service. The manufacturer or producer understands the competition (competitive activity), the consumer and their own company requirements. Include all of the following points in your discussion:

Discuss a product whose price you have seen change in response to its competition.

How did the price change?

Did the price change seem to result in favorable business results? Include specific details.

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