1. Pricing determination for any seller of a product may depend on the overall busihessS objectives of that seller. List and discuss the objectives that affect pricing decisions.
2. Set a marketing Budget for Starbucks with dollar amounts and categories (the amounts can be generic round about averages)
3. Explain how companies find and develop new product ideas. List and define the steps in the New Product Development Process. Describe the adoption process for new products, and what factors might influence the rate of adoption/diffusion.