Pricing and revenue management
Problem:
Some might argue that pricing and revenue management is a responsibility of accounting or operations management. Make the case as to why the study of pricing and revenue management is included in Services Marketing.
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How do the 4 Ps of marketing differ in a global business environment?
Strategic Philanthropy for Organizations. Research a Fortune 500 company, but do not use the same company you used
Analyze the characteristics that influenced the buying behavior of each person interviewed.
Describe strategic philanthropy in your own words. Does strategic philanthropy influence your brand loyalty? Why or why not?
Problem: Some might argue that pricing and revenue management is a responsibility of accounting or operations management.
Summarize the major arguments of Friedman and Freeman et al. on CSR in their respective articles
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Code of Conduct in Medical Tourism. Medical Tourism has become a growing industry, especially in developing countries.
The U.S. created Medicare, a publically funded healthcare program, to assist people sixty-five years of age and older in obtaining healthcare services.
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