Topic: Louis Vuitton
Pricing and Channel Strategies
Directions: In 3 pages max critique Louis Vuitton brand pricing and channel strategies. Provide examples and rationale for your point of view. Be sure to address the following in your response.
1.What is your brands pricing strategy? Provide rationale for your answer?
2.How is your brand priced relative to competitors?
3.What channels is your brand sold in?
4.Who is involved in this brands distribution? Are there distributors, middlement, etc?
5.Have you noticed any variations in strategy across channels? (Does the product offerring or price vary by channel?)