Price, product, promotion, and place are known as the four Ps of marketing.
The combination of the four Ps used for the purpose of marketing product is known as the marketing mix. For this paper, you will be creating your own marketing mix. Specifically, you will complete the following:
- Choose a tangible product with which you are familiar, and describe why this product is of interest to you.
- Describe, in your own words, the characteristics of each element of the marketing mix (price, product, place, and promotion) as they apply to your selected product.
- Discuss why each of the 4 P decisions would be important when marketing your selected product.
Your assignment should be 3-4 pages in APA format.