1) Read the attached case study “EComics Case Study” and
2) Write a case report answering the following questions:
2.1) What are the various factors that will help or prevent the diffusion of e-comics in India? (i.e. what are benefits and barriers?)
2.2) Develop (based on and with help of the attached Excel-sheet “Case_Bass-spreadsheet”) a 10-year forecast for Verma to present to investors (i.e. diffusion of the E-Comic). To do so, specify the market potential, coefficient of innovation and coefficient of imitation.