Pretend that you work in the marketing research department


1. Use the Internet to find a site that contains current IT industry news, Information, and links. Write a brief description of what you liked and did not like.

2. Pretend that you work in the marketing research department for a major apparel manufacturing firm. How might you try to capture the power of opinion leaders and social networking to help market your line?

3. Explain why an organization must relate to a variety of labor markets when conducting a compensation survey. What is meant by the scope of the survey? Describe some of the factors that affect the scope of a survey.

 

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Operation Management: Pretend that you work in the marketing research department
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