Pretend that you are going to start up your own company


Pretend that you are going to start up your own company after finishing your undergraduate degree. Based on what you now know about strategy, discuss your idea for the company and the strategy that you will use. In particular:

  1. Tell me about the opportunity that you think exists, the resources you will need, how you will obtain those resources, and your role as the entrepreneur.
  2. What will be your entry strategy, and why?
  3. What will be your generic strategy (OCL, differentiation, focus, combined), and why?

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Finance Basics: Pretend that you are going to start up your own company
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