Discussion:
Presentation of Final Strategic Marketing Plan -
Prepare to present your findings and recommendations to the Board of Directors of your Strategic Marketing Plan company. Your objective is to persuade the board to approve your recommendations for changes in their marketing strategy and all phases of implementation.
Since this is the Board of Directors, do not provide historical, or background information about the company unless it is key to the rationale of your recommendations.
Your presentation should include:
Findings uncovered in the SWOT analysis that are the basis for your recommendation
Overall strategy recommendation based on competitive advantage
Analysis and description of target audience as it applies to this strategy
Strategy decisions in all 4 areas of Product, Price, Distribution and Communications and rationale
Implementation plan and conclusions.
Expectations of Presentation:
Your Powerpoint or Prezi presentation should be between 20-22 frames. Your presentation should be no more than 10 minutes.
Develop PPT and use the notes feature to provide a complete written text only of your presentation.